San Antonio Startup Merge VR Expands Retail Reach In GameStop Deal

San Antonio — San Antonio-based Merge VR, a virtual reality headset maker with a device that can be used with most new Android or iOS phones, announced this week that it has signed a deal with gaming giant GameStop and lowered the price of its headset to $80.

The deal is just one of “several more” Merge VR plans to announce soon, wrote co-founder Andrew Trickett in an e-mail. Trickett declined to provide any financial terms about the deal with GameStop (NYSE: GME), which is putting Merge VR’s goggles in 250 stores.

“The retail community is noticing what the VR community already has, that we are one of ‘the forces in VR,’” Trickett wrote in the e-mail.

Founded in 2014, the company has raised about $3 million in seed funding. In 2015, it started selling its goggles, which have a slot for a virtual reality-enabled smartphone to slide in, for around $129 and the company has slowly lowered the price since.

Other than developing more retail relationships, Merge VR has also started developing other devices. Trickett told Xconomy last month about the company’s development of a controller, which will have motion-sensing capability like a Nintedo Wii.

Merge VR’s headset also sells at other retailers such as Amazon, Best Buy, and British retailer GAME, according to a press release.

David Holley is Xconomy's national correspondent based in Austin, TX. You can reach him at [email protected] Follow @xconholley

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