At Q1’s End, Three Texas Technology Startups Announce New Funds

Xconomy Texas — 

Three Texas technology companies have announced million-dollar investment rounds this week.

KeepTrax, a Dallas-based mobile app company, said Tuesday it has raised $1 million from Naya Ventures, a Dallas venture firm that focuses on mobile tech startups.

KeepTrax, which calls itself an “Internet of Me” company, uses GPS and other mobile sensors to compile a summary of a person’s physical location visits as “event pins” that digitally capture and organize location name, address, dates, times, durations, photos, calendar, and other context. KeepTrax, which had initially designed the app for travel use, says the technology is now being used in field sales optimization, and to generate location-based user profiles.

—Dallas-based Silicone Arts Laboratories, which makes a synthetic skin product, closed a $1.5 million Series A funding round Monday. Tennessee-based biosciences investor Innova was the lead investor, with Dallas-based Green Park & Golf Ventures also participating. Silicone Arts was part of the most recent class of Health Wildcatters, the Dallas-based life sciences accelerator.

The company will primarily use the money for marketing Dermaflage, its cosmetic synthetic skin and topical filler, which is used to fill and conceal scars and wrinkles. The funds will also be invested in sales efforts to promote a new “band-aid” product.

—Houston Health Ventures announced it has made an investment into myRoundUp, a mobile app that tracks a user’s credit card transactions and rounds up the amount in order to make a donation for a designated charity.

The app should be available for download in the next few weeks, HHV says. David Franklin, HHV’s managing director, declined to specify the investment amount into the company but said that similar investments made by the firm were in the $30,000 to $75,000 range.