Company Name Simpli.fi
Mailing Address 1407 Texas Street Fort Worth, TX 76102
Company Description Simpli.fi is a full-service, Demand-Side Platform or DSP. Practically this means that we help Advertisers, Networks, and Agencies to purchase display (e.g. banners) inventory on an impression-by-impression basis from thousands of publishers across all Supply-Side Platforms (e.g. AdEx, etc.) in a bid-based, real-time environment.
Proceeds Purposes With its latest funding round, Simpli.fi will be able to position itself to deliver major advances in programmatic marketing solutions for both national and local advertisers and publishers by accelerating demand from agencies, trading desks, local and national media networks and other marketers seeking to capitalize on the benefits of unstructured data in programmatic marketing. Simpli.fi will also utilize the capital to further the development of its In.finity Programmatic Marketing Platform across media types including display, mobile, and video.