- Feed Type
- Link
http://www.venturedeal.com/Search/SearchResultTransactionDetail.aspx?TransactionId=cb04c603-b85b-4a6c-a20d-6825f5b83927&Preview=1 - Date
4/20/2012 - Company Name
Umbel - Mailing Address
902 E. 5th Street Austin, TX 78702 - Company Description
Umbel is the standard for digital audience measurement. We leverage the power of big data Analytics and the validated principles of Market Research to deliver revenue-generating insights for publishers and brands that need to effectively understand and monetize their audiences. - Website
http://www.umbel.com - Transaction Type
Venture Equity - Transaction Amount
$3,700,000 - Transaction Round
Series A - Proceeds Purposes
The company is currently in private beta and will be using the recently raised funds to aggressively execute on its product roadmap and further business development goals. - M&A Terms
- Venture Investor
Austin Ventures - Venture Investor
Undisclosed