Tag Archives: Mobile Advertising

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Verizon Takes Full Grip of Verizon Wireless in $130B Deal with Vodafone

While much of the country gathered for barbecues on Labor Day, Verizon Communications (NYSE: VZ), based in New York, announced it worked out a $130 billion cash and stock deal to take complete ownership of joint venture Verizon Wireless. The transaction, expected to close by the first quarter of 2014, will give Verizon the remaining […]

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Placed Service Would Prove Mobile Ads Get Customers in the Door

A mobile advertisement offering 10 percent off of lunch at a fast food restaurant is more likely to drive customers to the store than a banner ad for a burger displayed on the Web. That’s the promise of mobile advertising—an $8.9 billion global business last year, growing at a rapid clip—and the behavior Seattle startup […]

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Boston Roundup: Adelphic, SoundBite, MIT $100K, Acquia, & More

[Updated 12:55 pm] A CEO swap, some corporate M&A, student entrepreneurship, increased sales numbers, fundraising, and general deal-making in this quick trip through some Boston-area innovation headlines: —Mobile advertising startup Adelphic is getting a new leader. The company says Michael Collins, formerly of mobile marketing agency Joule, has replaced co-founder Changfeng Wang as CEO. Wang […]

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Andy Miller on Leap Motion as the New Apple, & Sacramento Kings Deal

I’m on the phone with Andy Miller, and I don’t know where to begin. Ask him about working with Steve Jobs at Apple? About how Leap Motion may or may not be the next Apple? Or what about how that $348 million deal to buy the Sacramento Kings went down? Miller is driving in his […]

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Tagwhat’s “Feed” App Serves Up Deals in Right Place at Right Time

It’s 4:30 p.m. on a Friday, which means it’s time to wrap up the workweek with coworkers and friends at a local happy hour. You get to pick the place and want to go to someplace new, but you don’t know that many places nearby. A few blocks away, the owner of a new bar […]

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Adelphic Adds $10M, Led by Google Ventures, to Merge Big Data & Mobile Ads

If the names m-Qube, Enpocket, Third Screen Media, Quattro Wireless, and Where mean anything to you, well, you are well-versed in the recent history of Boston mobile advertising companies. (All of the above were acquired in the past six years.) If Adelphic Mobile means anything to you, well, perhaps you know the future of the […]

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Hipcricket’s Ivan Braiker to Chat about Ads, Commerce at Mobile Madness NY

Innovation will only carry a business so far without a plan to grow—and that can mean seeking out a partner who brings different technology and expertise to the table. In late summer 2011, Hipcricket decided it was time to make such a move when it agreed to be acquired by New York-based Augme Technologies. More […]

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5 Startups to Watch: RunKeeper, Paydiant, PeerTransfer, & More

If you’re looking to get your head into the Boston tech scene, this is a pretty good week to start. Today we’re watching a number of startups making noise and helping put Boston-area entrepreneurs, expertise, and issues on the map—these are local stories with global impact. The news cuts across mobile apps, advertising, payments, and […]

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Top 3 Themes at Boston Mobile-Ad Firms: Timing, Targeting, & TV

Mobile advertising is one of those tech areas that the average guy on the street might find boring. But it is quietly crucial to the way most of us interact with digital information and content—now, and (especially) in the future. Think of it this way: If mobile advertising fails to take off as an industry, […]

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Tapjoy + Viximo = New Boston Social Mobile Studio

In an interesting deal today, San Francisco mobile firm Tapjoy has acquired the core team from Viximo, a social gaming tools startup in Cambridge, MA. Terms weren’t disclosed, and the companies’ announcement makes the deal sound like an expansion for Tapjoy (into the Boston area) rather than an acquisition per se. The companies share a […]

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