Simply Measured Raises $20M to Continue Social Media Analysis Growth

Simply Measured, which helps companies understand what’s being said about them on Twitter, Facebook and other social media sites, is raising $20 million in a Series C round led by Trinity Ventures.

The investment round, joined by earlier backers including Bessemer Venture Partners, Four Rivers Group, and MHS Capital, brings total funding for the Seattle startup to $28.9 million. Its last funding was an $8 million round, announced in early 2013.

Since its founding under the name Untitled Startup in 2010, Simply Measured has grown to 117 employees—up from about 40 a little more than a year ago—and will use much of its new funding to approximately double its staff this year, expanding its product offering and customer base. The company lists 35 current openings.

“We’ll be investing heavily in our platform and continuing to build our team,” co-founder and CEO Adam Schoenfeld writes in a blog post. “We’re able to take a very long term view and invest for the future.”

Other co-founders are Damon Cortesi and Aviel Ginzburg.

Simply Measured makes Saas-based tools to help marketers monitor and analyze commentary about their companies on social media. Usable information is distilled from large datasets and presented through visualizations and reports that are meant to be easy to use for rank-and-file marketing professionals, not just those with data science skills.

The company says its doing business with dozens of the world’s top brands including American Express, Chipotle, Pepsi, and, closer to home, the Seattle Seahawks.

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