Company Name HipCricket
Mailing Address 11241 Slater Ave NE Kirkland, WA 98033
Company Description HipCricket Inc. specializes in producing interactive mobile marketing campaigns that generate non-traditional revenue for radio, television, and agency clients. The company makes every ad and promotion totally interactive, gives 95% of all cell phone users the opportunity to participate, delivers a proven response rate and added accountability to advertisers, and takes broadcasters and brands farther than they have ever gone before – right into the pockets of consumers.
M&A Terms The purchase price of $44.5 million will be comprised of $6 million in cash and $38.5 million in Augme common stock. In addition, the transaction calls for a twelve-month earn-out payment valued at up to an additional $27.5 million, which may be paid in cash or stock at Augme’s discretion provided that the transaction remains a tax-free reorganization.