Lucid Commerce Gets $8M More

Seattle-based Lucid Commerce, an advertising tech company focused on TV marketers, said today it has raised $8 million in Series C financing led by Rho Ventures. StarVest Partners, Positec USA, and previous investors OVP Venture Partners and Greycroft Partners also participated in the round. Lucid Commerce was founded in 2005 and is led by CEO Tyson Roberts. Lucid’s TV analytics agency, Proceed Media Group, is based in Seattle and New York.

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