Appature Gets ‘Cool Vendor’ Kudo

Xconomy Seattle — 

Seattle-based Appature, the maker of software to help healthcare companies better connect with physicians, was named as a “cool vendor” in life sciences by market analyst Gartner. Appature got the kudo, Gartner said, because its software is helping pharma sales reps, who are stretched thin, to do a better job of reaching physicians, who increasingly have less time to interact with salespeople. We last profiled Appature in these pages back in October.