Amazon Pushes Ahead with “Appstore” Despite Apple’s Lawsuit over “App Store” – a Trademark that Microsoft also Opposes

The Seattle area’s two tech giants, and Microsoft, find themselves on the same side today—battling a trademark claim by Apple. As expected, Amazon (NASDAQ: AMZN) said Tuesday that it was indeed opening its new Appstore for Android, despite a recent federal lawsuit by Apple (NASDAQ: AAPL) claiming trademark infringement of that company’s App Store brand.

Microsoft (NASDAQ: MSFT) has been opposing Apple’s attempt to secure the App Store brand name for a while now, but in a different venue—an appeal with federal trademark regulators.

Apple’s lawsuit against Amazon—first reported by Bloomberg News, from what I can tell—was a preemptive strike against the rollout of Amazon’s mobile app marketplace. Whatever happens in the long run, the legal battle steps all over Amazon’s ability to own today’s headlines with features like an exclusive deal for a new Angry Birds game, the ability to “test drive” apps before you buy them, and some familiar Amazon recommendation mechanics.

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