Amazon, Elemental Team Up for Video Processing in the Cloud

Seattle-based Amazon Web Services announced today it has introduced a new cloud-computing service based on graphics processing units (GPUs). Portland, OR-based Elemental Technologies is the first company to offer cloud-based services for video transcoding on top of Amazon Web Services.

Elemental is going after broadcast and online video customers in its push to become the go-to supplier of technologies that help people watch high-quality video on any device, anytime.

The target customers of Amazon’s new service, more broadly, are developers and businesses that need high-performance computing on demand. GPUs are powerful graphics chips that provide unique parallel-processing capabilities. Amazon Web Services is using chips made by Nvidia.

GigaOm reported more details and context around Elemental and Amazon last month, well ahead of any announcement.

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