Microsoft Invests in AppNexus

Redmond, WA-based Microsoft (NASDAQ: MSFT) has participated in a $50 million Series C investment round for AppNexus, a New York-based maker of display advertising software, according to a press release yesterday. Other investors in the round include Venrock, Kodiak Venture Partners, and First Round Capital. Microsoft is a longstanding customer of AppNexus, whose software lets advertisers bid on ad impressions sold through auction sites run by Google’s DoubleClick, Microsoft’s Advertising Exchange, and other big companies.

Gregory T. Huang is Xconomy's Editor in Chief. E-mail him at gthuang [at] Follow @gthuang

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