Starbucks Offers Free Wi-Fi

Starbucks (NASDAQ: [[ticker: SBUX]]) began offering unlimited free Wi-Fi in all of its corporate-owner stores across the United States and in Canada today. The company said it would be rolling out the new program July 1 “as a part of its ongoing commitment to enhancing the customer experience.” Prior to this, free Wi-Fi has been capped at two hours per day and limited only to customers registered in the My Starbucks Reward program, which required them to log in and spend money at the location that day in order to access the Internet. Starbucks said the new program will allow customers to “surf the Web, connect with social networks, search for jobs or work at their neighborhood Starbucks,” which could help foster more startup activity, according to Matt Shapiro, in a guest editorial today on Xconomy.

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