CityClub: Revenue Models in the Changing Media Landscape

Information and registration here.


Pat Balles, Seattle PI
Cory Bergman, Next Door Media
David Boardman, Seattle Times
David Brewster, Crosscut
Josh Feit, PubliCola
Rita Hibbard, Investigate West
Greg Huang, Xconomy

Moderator: Hanson Hosein, Director, UW Digital Media

Just over a year ago, Seattle’s long history as a two-paper town ended when the Seattle P-I became an online-only publication. The traditional media revenue model of selling advertising has produced a diminishing return and can no longer support most outlets. How is the marketplace shifting and what seems to be working the best? Some have opted to be online only, more global, hyper local or topic specific in focus. Some are for profit with micro pricing, while others are non profit with listener, reader and grant support. What impact will paid news content have on readership and an informed citizenry? Is there one new model that all will eventually adopt, or does the future of media look more diffused and diverse than in times past? Join us for happy hour appetizers and drinks, and bring your own opinions and questions!