AdReady Raises More Cash

Seattle-based AdReady, the online advertising firm, has raised $5.3 million in new equity funding, according to an SEC filing late last week. The investors were not disclosed. AdReady develops software tools that make display ads more efficient to produce and monitor, especially for small businesses. The company was co-founded by Aaron Finn in 2006 and had raised $12 million prior to this funding round, from investors such as Madrona Venture Group, Bain Capital Ventures, and Khosla Ventures. In December, incoming CEO Karl Siebrecht talked with me about the company’s strategy and outlook.

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