NWEN December Think Tank

Info and registration here. Open and free to the public.

What does it take to transform a new technology from a great idea embraced by “the few” to a multimillion dollar “must-have” innovation? Why is it that some new technology products typically sell very well to a limited market, but then fall flat when introduced to the larger market? Much research has been published on ways to make this leap, most notably in Geoffrey Moore’s book titled Crossing the Chasm. Don’t forget this conundrum as you launch your new venture. Join us on December 1st for an enlightening Think Tank idea exchange about driving products and technologies beyond the early-adopter threshold. Our panelists have been there and will offer insights, reflections, and guidance for winning with the mainstream market.