Portland’s Ensequence Raises $20M for Interactive TV

In one of the Northwest’s biggest tech financings this year, Interactive television firm Ensequence, based in Portland, OR, said today it has secured $20 million in funding led by Clay Mathile, the CEO of CYMI Technologies and former CEO and owner of Iams (the pet food company sold to Proctor & Gamble for $2.3 billion in 1999).

Ensequence has also named a new CEO, Peter Low, who was formerly the company’s president and chief operating officer. He succeeds Dalen Harrison, previously of Intel, who remains on the board.

The Oregonian reports that Ensequence initially said it is moving its headquarters to New York, where Low lives. But in an interview, Low reportedly said no official decision has been made, and that the employment status and the role of employees in Portland (more than 70 out of a total workforce of about 100) would not change. The company has raised a total of about $97 million, according to the report.

Ensequence, founded in 2000, is a leader in Interactive TV, which lets viewers do things like bring up information on sporting events they’re watching, or watch multiple programs on one screen.

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