Microsoft Opens App Store for Developers

Microsoft (NASDAQ: MSFT) announced today it has opened its Windows Mobile marketplace for developer submissions from 29 countries. The Redmond, WA, firm is also running a “race to market challenge” in which mobile app developers will receive prizes for categories like most free downloads, most valuable app, and most useful app. The contest will officially begin when the store opens for consumers this fall, and will run until Dec. 31, 2009. The move is seen as an effort to compete with Apple’s iPhone app store.

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