Amazon Buys SnapTell, Madrona Backs Animoto, MDRNA Works Out Tech License, & More Seattle-Area Deals News

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has raised a total of $5 million since its founding in 2006. Animoto was started by four Bellevue High School grads, including CEO Brad Jefferson, a veteran of Bellevue, WA-based Onyx Software.

—Eric reported that Seattle stealth startup raised $4.5 million from undisclosed investors. Directors of the company include Jim Heckman, the former chief executive of, and Michael Barrett, the former chief revenue officer of Fox Interactive. 5to1 didn’t comment on what it is working on yet.

—Optimum Energy, a Seattle cleantech software company, secured a commitment of up to $4.5 million in equity funding led by Columbia Pacific Advisors. Founded in 2005, Optimum Energy develops software that helps large commercial buildings manage heating, ventilation, and air conditioning systems to be more energy efficient, as Rachel reported back in April.

—Eric reported that Amazon (NASDAQ: AMZN) acquired Palo Alto, CA-based SnapTell, a mobile image matching startup. Terms of the deal were not announced. Amazon bought the company through its Palo Alto-based subsidiary, A9, which runs ads on Amazon and provides search technology.

—Bellevue, WA-based Doyenz, which makes cloud-based software for managing virtual IT infrastructure, raised $1.5 million in new cash from undisclosed investors, as Eric reported. In connection with the financing, $2.8 million of debt is being converted into preferred stock worth $3.3 million. Founded in 2007, Doyenz targets IT consultants who manage remote servers and other virtual appliances for small-to-medium-sized businesses.

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