AdReady Powers Yahoo Display Ads

Seattle-based AdReady has teamed up with Yahoo (NASDAQ: YHOO) to deliver self-serve display advertising for the Sunnyvale, CA-based Internet giant. Financial terms of the partnership were not announced. The pilot program is designed to help small and medium-sized businesses reach their audiences on Yahoo (and its partner sites), which has 165 million users in the U.S., with locally targeted display ads.

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