Microsoft Sells Franchise Gator for $20M

Microsoft’s digital advertising division has sold off its subsidiary, Franchise Gator, to Landmark Interactive for about $20 million, as first reported by PaidContent.org. Microsoft has confirmed the sale but not the price, according to TechFlash. Franchise Gator, a lead-generation business based in Seattle and Roswell, GA, was acquired for $21.5 million in 2006 by aQuantive, which was in turn bought by Microsoft in 2007.

Trending on Xconomy