Madrona, Amazon Back Yieldex

Seattle-based Madrona Venture Group and have invested in an $8.5 million Series B financing round for Yieldex, an inventory management firm based in New York City (previously in Boulder, CO). Sequel Venture Partners and First Round Capital also participated in the round. Yieldex won the Amazon Web Services startup challenge in November for its cloud-computing approach to doing inventory analytics.

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