Earth Class Mail and Evri Go Postal, Apptio and Redfin Announce Partners—a Startup Roundup

It’s been a busy day for announcements. Here’s a quick snapshot of four Seattle-area tech startups, all in different fields, all trying to make their way in the world:

Apptio, the Bellevue, WA-based software firm focused on optimizing companies’ IT costs, announced major partnerships with Amazon Web Services, SkyTap, VMware, and Citrix, as well as a new vice president of business development, Stan Shull, who will lead the company’s expanded partner program.

Earth Class Mail, the Seattle-based mail-digitizing firm, announced a deal with Swiss Post to license Earth Class’s online postal-mail delivery software. Financial terms weren’t disclosed. Earth Class says it will roll out its services in 10 more countries in Europe, Asia, and North America by the end of the year. Earlier this week, TechFlash’s John Cook reported the company is looking to sell off its retail operations in Seattle, San Francisco, Los Angeles, and New York, as well as its mail-sorting facility in Beaverton, OR, as it refocuses on powering national post office services.

—Seattle-based Evri, a maker of innovative Web-browsing software, has partnered with the Washington Post, which has begun adding the startup’s content recommendation widgets to its news stories online. Brier Dudley of the Seattle Times reports that Merrill Brown, a former editor and RealNetworks exec who once worked for the Post, helped Evri line up the deal.

—Seattle-based Redfin, the online real estate startup, announced new partnerships with more than a dozen real estate brokers around the country. This is a strategic shift for Redfin, which until now has relied solely on its own agents. Redfin has rolled out a new version of its website and has expanded to nine new counties in Washington, California, and Illinois.

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