Yieldex Wins $100K Amazon Startup Challenge

Last night, Amazon Web Services announced the winner of its second annual AWS Startup Challenge: Yieldex, based in Colorado, California, and New York, helps advertisers and publishers manage their inventory by predicting how ads will perform on different websites. The company receives $100,000 in cash and Web services credits, plus a potential investment offer. Yieldex was one of seven finalists invited to pitch their startups at Amazon’s Seattle headquarters.

Gregory T. Huang is Xconomy's Editor in chief. E-mail him at gthuang [at] xconomy.com. Follow @gthuang

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