Equidate, Re-Named Forge Global, Boosts Series B to $85M

Equidate, one of the trading platforms that help employees sell their shares in pre-IPO unicorn companies, rolled out a new name today and announced a $35 million expansion of its $50 million funding round publicized in July.

Re-branded as Forge Global, the five-year-old company plans to continue broadening the services it developed as many venture capital-backed companies—“unicorns” already supposedly worth billions of dollars, at least on paper—delayed going public, even while some of their staffers and earlier investors yearned for faster routes to cash out their shares.

By creating a secondary market for private shareholders, companies like Forge Global can address a big downside of putting off an IPO—the long wait for employees and original investors to pocket the financial gains they see on paper. These IPO delays are being made possible because venture capital firms, fat with cash, are eager to keep pouring money into large private companies that seem to hold out the promise of enormous payoffs down the road. Forge may end up feeding this fire, because its platform can be used not only to sell existing private shares, but also to help private companies raise more capital by issuing new shares to a fresh class of investors outside the traditional venture capital ecosystem. (More on that later.)

San Francisco-based Forge says it has now completed more than $1 billion in secondary transactions through its electronic trading platform, which matches an international set of willing buyers with holders of vested stock options and private shares. The company has handled such trades for shares in companies including Spotify (NYSE: SPOT), Snap (NYSE: SNAP), and Square (NYSE: SQ)—three unicorns that have since gone public. Increasingly, global institutional investors such as sovereign wealth funds, family offices, wealth managers, pension funds, and global banks, are among the buyers in these deals, says Forge Global’s new CEO, veteran fintech investor Kelly Rodriques, who took the post in August.

Private trading on the Forge platform generates a data trove that reveals the potential demand that could eventually fuel a public offering—which makes it valuable to pre-IPO companies, Rodriques (pictured) says. That fact is enlarging Forge’s customer base, he says.

“Forge aims to not only serve employees and [existing] investors, but also the companies themselves,” Rodriques says. Forge intends to market its data to companies as they prepare to go public, or as they plan other strategies to extend the pre-IPO period. In the simplest example, the company could use its window on the going rate for its shares on this secondary market to guide the share price it sets for its IPO, he says.

Streaming music service Spotify fostered a secondary market in its shares to gain this kind of pricing intel ahead of its IPO in April, TechCrunch reported. That data may have been especially valuable in Spotify’s case, since the company took an unusual “direct listing” route to the public markets that didn’t involve hiring banks to underwrite the stock offering and set its initial share price. Forge (then named Equidate) was one of the trading platforms handling those trades in private Spotify shares, as it did for Dropbox (NASDAQ: DBX), Snap, DocuSign (NASDAQ: DOCU), and other companies that have since completed IPOs. Among the other trading platforms for secondary shares, Forge names SharesPost and EquityZen as its closest competitors.

From selling existing shares to creating new ones

A company can also use the Forge platform to raise more capital without proceeding to an IPO, Rodriques says. Acting as a matchmaker, Forge taps its global investor base to arrange a private placement of new shares. At times, strong investor interest in a company in certain international regions sets the share value higher than the company’s valuation at its most recent fundraising round, he says.

These alternative funding options give companies market leverage in raising more capital on favorable terms from traditional investors, such as VC firms, Rodriques says. Beyond that, he envisions Forge replacing some percentage of the funding deal flow often available only to VCs and their investing partners.

“That’s the big move we’re making here,” Rodriques says.

Rodriques says Forge is now facilitating a combination deal that provides both a liquidity channel for current shareholders—which decreases the pressure on the company to complete an IPO—and also allows the company to raise additional capital through a new primary issuance of private shares.

A company can support the secondary sale of existing shares owned by its employees and investors—even providing the names of willing sellers to Forge. In return for such a high-volume opportunity, Forge might negotiate fees lower than the roughly 5 percent it charges for smaller sales of shares by employees and early investors, Rodriques says.

While Forge focuses on late-stage companies valued at more than $2 billion, it also accepts transactions involving companies worth at least $200 million, according to its website. The platform isn’t restricted to tech companies—it’s also open to deals in life sciences company shares, a Forge spokesperson says.

Some companies bar employees from selling their shares on the secondary markets. Forge declined to name companies that impose those restrictions. Forge doesn’t require a company to approve of every single secondary share sale by its employees or investors, as long as the company has given its blessing in general for secondary sales. If a company bars secondary share sales, then Forge will not permit an employee or investor to sell the shares on its platform.

In a typical Forge transaction, new investors don’t acquire private shares directly from a company’s employees and early financial backers. Instead, they buy shares in a fund (a limited liability corporation or LLC) set up by Forge. Individual accredited investors must invest a minimum of $50,000 in the LLC; institutional investors such as global banks, family offices, and wealth managers, must invest at least $250,000 in the fund.

This LLC (a special purpose vehicle) buys the shares directly and holds them until the company completes an IPO or accepts an acquisition offer. The LLC then distributes the company shares, or the gains from the company’s exit event, to the LLC shareholders. Rodriques says Forge does not charge management fees to maintain the LLCs while its investors wait for returns from the funds.

Like private company shares and other private market investments, a stake in an LLC is a relatively illiquid investment compared with publicly traded shares, Forge advises potential investors on its website. But Rodriques says Forge will try to find a new buyer for a stake in one of its LLCs if … Next Page »

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