Can Sacramento End Its Innovation Drought?

The Sacramento-Davis Corridor: Seeding an Innovation Cluster

Xconomy presents a two-part series on efforts to transform the Sacramento region into a major new innovation cluster. Part 1, today, looks at changes in Sacramento that could make the city more hospitable for technology entrepreneurs. Part 2, coming May 15, focuses on nearby Davis—home to the University of California's leading agricultural campus—and its role as an innovation engine for the region.

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more reliable ways to translate its faculty’s science and engineering insights into commercial products. Off campus, too, business and government leaders in the city are working to make Davis a more hospitable place for entrepreneurs.

Because Davis and Sacramento are so economically interdependent—and because they’re so physically close, separated only by a causeway across the Yolo Bypass floodplain—it isn’t possible to understand the larger regional picture in Sacramento without looking at the story of Davis’s own emergence as a startup-friendly city. And that’s exactly what I’ll do in Part 2 of this story tomorrow. But for today, I’m going to stay focused on Sacramento, and look more closely at the forms that high-tech entrepreneurship is taking in various corners of the city.

The Midtown Renaissance

Sacramento’s historic center is a giant square nestled in a crook in the American River. The streets are laid out in an alphanumeric grid, running from A Street to X Street and from 1st Street to 30th Street, with the Capitol complex located more or less in the middle. The area east of 16th Street, with its tree-lined avenues, Victorian homes, and abundant upscale restaurants and bars, is known as Midtown.

If you trek to the corner of 17th and I Street in Midtown, you will see something interesting. On one corner is a 5,000-square-foot innovation lab called The Shop. It’s operated by VSP Global, the giant vision-care benefits plan headquartered in the Sacramento suburb of Rancho Cordova; on the day I walked by, its lobby was filled with fantastical sculptures made from corrugated cardboard. On the opposite corner is Hacker Lab, a 10,000-square-foot co-working space that opened in November 2012. This propinquity isn’t a complete accident: the three VSP employees behind The Shop started out renting a tiny one-room office at Hacker Lab.

Co-founder Eric Ullrich agreed to show me around the cavernous Hacker Lab building, which was probably an auto dealership in a former life, though no one is quite sure. There’s a glassed-in showroom in front and a huge garage out back. Startups and freelancers rent desk and office space in the front area, and the garage is now a makers’ playground full of donated equipment, with areas for metalworking, woodworking, textile work, electronics assembly, 3D printing, and the like. Upstairs, there’s a meeting area where some 40 classes, meetups, and hacker events are held each month.

Ullrich formerly worked for SARTA and helped to put together its VentureStart program, a kind of finishing school for startups getting ready to seek funding. Back in 2011, he was trying to get his own technology startup off the ground when he volunteered to help his friend Gina Lujan run a hackathon event. “It had such a big turnout, and it was so much fun, that we realized, ‘Okay, maybe solving the innovation ecosystem in the region and laying some groundwork for other types of businesses is more important’” than working on a startup, Ullrich says.

The Rubicon Brewing Company is a popular destination in Sacramento's Midtown neighborhood. Source: Eric Fredericks/Flickr.

The Rubicon Brewing Company is a popular destination in Sacramento’s Midtown neighborhood. Source: Eric Fredericks/Flickr.

The first Hacker Lab was a tiny, 800-square-foot space outside the downtown grid, but in the summer of 2012 Lujan, Ullrich, and co-founder Charles Blas found the I Street space and began the move. By February 2013, all of the offices were rented out, and today the business is “on the way to being 100 percent member-funded,” Ullrich says. It also takes in some money from corporate sponsors like Intel and VSP Global.

The big idea is to give early-stage companies a stepping stone on their way to commercial success—a place to work, a place to build prototypes, and a place to learn. It’s not a new idea, or a unique one; the Bay Area has scores of co-working centers and maker spaces. But it seems there was a special thirst for it in Midtown. In its first full year of business, Hacker Lab graduated 14 companies, Ullrich says. The startups have created 36 new jobs in Sacramento and have combined annual revenue of $2.6 million. Ullrich and his co-founders are already in discussions to open two more Hacker Lab locations, in Roseville and Davis.

Hacker Lab is just one of the co-working businesses popping up in the area. There’s also ThinkHouse Collective, at 18th and Q; Capsity, just south of the midtown grid; and The Urban Hive at 20th and H, which dates back to the very birth of the local co-working movement in 2009.

Urban Hive manager Brandon Weber formerly ran a real estate development firm out of the 7,000-square-foot space, but he says the recession killed all of the firm’s projects. “We had the property, we wanted to do something cool with it, and we had the space and flexibility to try something,” he says. Today all 125 membership slots inside the art-filled space are taken; its desks and offices are filled by Web designers, remote workers, small e-commerce firms, and non-profits. One member is an incubator called Public Innovation that supports civic programming efforts like the Sacramento Hashtag Project, designed to highlight activities around the city through social media.

In addition to managing the co-working business, Weber runs the TEDxSacramento series, which featured seven sold-out events last year, attracting crowds of up to 700 people. He’s a veteran networker, a big Sacramento partisan, and a foodie who asserts that the city’s restaurant scene is starting to rival that of San Francisco, Boston, Seattle, or Los Angeles. “I love to have friends from L.A. come up visit,” Weber says. “Everybody is shocked after a few days of hanging out here, at the art galleries and the food scene and the great little bars and brew pubs.”

Mind you, the changes are gradual—and the contrast between Sacramento and San Francisco is still dramatic. At certain times of day, Ullrich says, it’s still possible to walk over to J Street, the main commercial drag through Midtown, and see no one else on the sidewalks for blocks and blocks. “You go to a festival like Launch [in San Francisco] and the place is just packed with energy,” he says. “And you come back to Sacramento and it’s like a ghost town, honestly.”

But the density needed to put Sacramento into creative hyperdrive could come if people just get down to work, he says. “I really feel like we are in a renaissance area,” Ullrich says. “The whole Midtown is being revitalized. What’s Austin known for, or Portland? Having a bunch of people doing cool shit, in a fun place to live where you can find good work-life balance and diversity and culture. That’s what I would want to see here.”

Different Planets

There’s some disagreement in Sacramento about whether it’s a good thing, or a bad thing, that San Francisco is just a 90-minute drive away. Thanks to the relative convenience of jet travel today, “Traveling 70 miles is just as big a pain in the ass as traveling 700 miles,” says Rob White, chief innovation officer for the City of Davis. That means Silicon Valley venture investors often put Sacramento in the same mental category as places that are much farther away, like Salt Lake City, UT, or Bozeman, MT.

“There is this big perceptual wall that exists,” says Bob Adams, director of the Sustainable AgTech Innovation Center at the UC Davis Child Family Institute for Innovation and Entrepreneurship. It can be difficult just getting people in the Bay Area to drive to the Central Valley for startup events, he says. “It’s not very far, but you might as well be on different planets.”

Dushyant Pathak, associate vice chancellor at UC Davis, is a little more sanguine. He thinks Davis and Sacramento are actually in what astronomers would call the Goldilocks zone: not too close to Silicon Valley and not too distant. “The in-laws shouldn’t live right next door or … Next Page »

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Wade Roush is a freelance science and technology journalist and the producer and host of the podcast Soonish. Follow @soonishpodcast

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4 responses to “Can Sacramento End Its Innovation Drought?”

  1. Julia Mjehovich says:

    As a Sacramento native, it was SO great to see an in depth article like this shining a spotlight on the city we love. I moved to SF to go to college and stayed to work in tech. However, I moved home to Sacramento to work at the startup I’m currently at because I had faith in the region’s ability to prosper and for the quality of life issues mentioned. Sacramento is a fantastic city to live and work in and it’s wonderful to see it finally getting some of the attention it deserves, especially from such a well-respected journalist.

  2. Michael Fitzgeraldmffitzgerald says:

    Joan Didion wrote that Sacramento was a Valley town, but the Valley is the real Valley, the Central Valley. As such, she wrote, it suffers the Valley fate, “which is to be paralyzed by a past no longer relevant.” She wrote that in the 1960s, of course, before people knew what Silicon Valley was. But your piece reminded me of her words. It is hard to change a place’s identity, and take people away from the allure of making it big in the place that really matters. As you indirectly document, Sacramento’s tech industry has the same problem as theatre entrepreneurs in the midwest: the best talent wants to be someplace else, for reasons that have nothing to do with quality of life.

  3. Paschall (Moon/Pope/Triangle) says:

    Hahahahahahaha Ahahahaha and LOL.

    Sacramento’s problem is the people. The lamest laziest bozo bureaucrats in all of society. Just sit your fat stupid asses behind an old moldy desk, stop extorting the actual economy of the areas which actually constitute the greatness of California, then shoot yourselves. Maybe in the aftermath you might have a chance in hell to ever compare your tertiary swamp town to secondary cities like Oakland or Fresno or Long Beach.

    Boston or San Francisco. Hahahahahaahahahaahahahaahaha.

    The capital belongs atop a barge, and you dumb swamp people are spoiled rotten by extorting the work ethic and intelligence of the metropolitan areas which actually constitute this great state. The actual people and the actual public which actually produce something of value. Sacramento is a painfully tertiary market, the dirty backwater that actually wishes it could be more brackish as it looks up to second rate cities. I have seen too many people and organizations rot away under the egalitarian sociopathy and general retardation towards the bottom half of humanity which dominate the definition of public service propagated in Sacramento.

    I will make sure the world has an accurate description of your economy, people, culture, society, built environment, policies, politics, governance, administration, business savvy or lack thereof, and every other metric worth measuring to ensure the appropriate fear requisite to repel anyone with even the slightest amount of work ethic or intelligence from ever letting themselves become infected by Sacramento.

    A bunch of demented blue collar union retiree transplants from Alabama and Kansas and druggy disturbed mums combined with a bunch of used car salesmen and reinsurance salesmen and ignorant real estate salesmen of nasty crappy overpriced poorly framed cheap tilt-up junk. The whole place is designed to wash away. The 2006 USGS 1,000 year flood; that is Sacramento’s only hope of reinventing itself. ‘Out and out extortion’; no one will miss you.

    It has nothing to do with quantities and everything to do with qualities. Bozo psychopath bureaucrats who spend their life extorting the public for their own private personal gain then skulk back to their shanty like coward bastard squatters who do nothing but squander what is created by creators while creating nothing themselves.

    The unions have built a collection of the most uneducated, unqualified, unlicensed, uncertified, untrained, lazy, mismanaged, poor quality, unproductive, inefficient and overpaid labor pool in the history of all society. They are horrible people living in a horrible cheap crappy backwater swamp town. They all deserve the guillotine. Let us see the utility of their precious paper cash benefits at $40 an orange and $2,000 a barrel.

    How dare you associate this publication with anything remotely to do with economics. You would receive a D+ in the NORMAL SYSTEM for this crap. Your information is wrong, mostly because you simply borrowed it from the misinformation published by idiot bureaucrats. Sacramento workers are hired solely based on their penchant to coerce and extort the public, personal disregard for remedying the atrocities of their piss poor administration, and strong aversion to correcting the operations generating the negative externalities.


    Departments of Transportation, Public Safety, and the Judicial branch are excluded from aforementioned descriptions.

    Sacramento was never innovative. ‘Drought’ means prolonged absence indicating that the specified something was at one point present. Innovation has never existed since the conception of Nueva Helvetia. The tiniest bit that does exist in recent present history, inconsequential as it may be, is still nonetheless located in the foothills near Granite Bay and EDH and arising entirely from bay area transplants having absolutely NOTHING to do with Sacramento.

    To drive the point home, bureaucrats actually thrive on reverting back to old times. Like the Catholic Church, these people actually want to go back to the 1500’s. They use their dysfunction, ineptitude, sloth, and resulting poor performance to justify the extortion of more money in larger budgets with zero intent to fix the dysfunction with technology and every incentive to compound the dysfunction.

    Innovative… Ahahahahahahahahahaha. Like the Catholic church before it, in the age of enlightenment Sacramento chose darkness.

    One day, the 38 million people of California will be forced to stop ignoring how the 313,000 current State employees and 1.6 million retirees bilked us. And then we will be glad that your residences are public information stored on digital databases; your pension payments and salaries are public information stored and distributed on digital databases; and we already have copies of those databases.

    I am so proud of my father for being an Accountant in this swampy moldy disgusting tertiary backwater of idiot bureaucrats. I am so fucking proud of that big brilliant bear ensuring he and his clients never made any taxable money.

    Here is another brief glimpse into the degree of fragility of your retarded system of extortion protecting the retards of Sacramento. Of the over 22 million filers of personal income tax statements in California, 6,789 claimed $1 million or greater. Those 6,789 people accounted for 48% of all personal income taxes paid to the state. Personal Income Taxes account for 30% of the entire annual revenue of the state. I’ll leave you to do the math. My father’s accounting firm has a new potential client list.

    IHS αμδγ