True&Co Secures $2,000,000 Seed Financing
- Feed Type
- Link
http://www.venturedeal.com/Search/SearchResultTransactionDetail.aspx?TransactionId=e8c0c929-2925-4c89-9777-2f7fb9131578&Preview=1 - Date
5/31/2012 - Company Name
True&Co - Mailing Address
Undisclosed San Francisco, CA 94105 - Company Description
We are changing the way women shop online. We redesigned the art of bra shopping, one of the most unpleasant shopping experiences we have personally endured. Instead, we created a proprietary way to fit women online in 2 minutes with no measuring tape. Every woman (you!) then experiences an entirely different and personalized lingerie shop that’s fun, fashionable and yes, truly intimate. - Website
http://www.trueandco.com - Transaction Type
Venture Equity - Transaction Amount
$2,000,000 - Transaction Round
Seed - Proceeds Purposes
Lam says that True& Co will be using the investment to expand existing staff, help with the launch and continue with business development. - M&A Terms
- Venture Investor
First Round Capital - Venture Investor
SoftTech VC - Venture Investor
SoftBank Capital - Venture Investor
Undisclosed
