Marketo, Zuora, BrightRoll, Impermium: Bay Area BizTech News by the Numbers

Time for our rundown of recent deals and other key biztech news around the Bay Area, from biggest to smallest.

$50 million—Series D venture financing announced yesterday for Marketo, the San Mateo, CA-based startup providing software to help companies manage sales lead generation. New investor Battery Ventures led the round, which was joined by existing investors Institutional Venture Partners, InterWest Partners, Mayfield Fund, and Storm Ventures. Xconomy profiled Marketo earlier this month.

$36 million—Series D funding for Redwood City, CA-based Zuora, which offers subscription and billing management software. Announced yesterday, the round was led by Index Ventures, with Greylock Partners, Workday founder Dave Duffield, Benchmark Capital, Redpoint Ventures, Shasta Ventures, Tenaya Capital, and Salesforce CEO Marc Benioff also participating. Zuora has raised $82.5 million all told.

$30 million—New funding announced November 15 for San Francisco-based BrightRoll, which serves up more than 2 billion digital video ads across the Web every month. New investor Trident Capital led the round, which was joined by existing investors True Ventures, Scale Venture Partners, Adams Street Partners, and Comerica Bank.

$20 million—A Series A funding round announced yesterday for Dublin, CA-based Medley Health, which provides digital marketing and practice management services to physician practices. Cardinal Partners, Technology Partners, and Vivo Ventures ponied up the funds.

$15 million—An expansion round for New Relic, the San Francisco-based maker of software for managing the performance of cloud applications. New strategic investors DAG Ventures and Four Rivers Group led the round, which was joined by existing investors Allen & Company, Benchmark Capital, Tenaya Capital, and Trinity Ventures.

$12 million—A strategic investment announced yesterday for Redwood City, CA-based YuMe, which develops operating systems for Internet-connected televisions. The funds came from Samsung and Translink Capital.

$8 million—A first round of funding for Impermium, a Palo Alto startup developing software for preventing social Web spam such as comment spam. Highland Capital Partners of Lexington, MA, is the lead investor, with The Social+Capital Partnership and Freestyle Capital joining in. The funding was first reported in the Wall Street Journal.

$7.3 million—A first round of institutional funding for San Francisco-based ThisMoment, a producer of digital marketing content for large brands. Sierra Ventures led the round, which was announced November 15.

$6.1 million—A Series A financing round for Palo Alto, CA-based Catalog Spree, maker of a catalog shopping app for the Apple iPad. Comcast Ventures led the round, with BlackBerry Partners Fund and El Dorado Ventures also participating.

$5.5 million—A Series B financing round for San Francisco-based Minted, which sells paper goods such as greeting cards based on crowdsourced designs. Benchmark Capital was in the lead, with IDG Ventures and Menlo Ventures joining in.

120,000—The number of hotels worldwide where rooms can now be booked using Room 77. The Mountain View, CA, startup announced last week that its hotel search site, which is known for providing previews of individual rooms, has been upgraded to allow travelers to compare hotel rooms across all the major online travel search sites, including Orbitz, Expedia, Travelocity, Priceline,, Cheaptickets, and others. Xconomy profiled Room 77 in February.

400—The number of jobs that General Electric expects to create at its new Global Software Center in Bishop Ranch, San Ramon, CA. Announced today, the center will be responsible for developing the software that runs and monitors GE’s industrial machinery, such as locomotives, aircraft, wind turbines, and medical imaging devices.

Wade Roush is a freelance science and technology journalist and the producer and host of the podcast Soonish. Follow @soonishpodcast

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2 responses to “Marketo, Zuora, BrightRoll, Impermium: Bay Area BizTech News by the Numbers”

  1. A brief review of two separate Impermium clients leads me to believe that Impermium has not solved the comment spam problems of its clients;

    Example #1 – Time Magazine

    my best friend’s mother makes $73 an hour on the Laptop. She has been fired for 5 months but last month her check was $8294 just working on the computer for a few hours. Read about it and get started following “Online income solutions” on this web site ht*p:/ow.l*/7wK**

    Example #2 – Wired Magazine
    Those are indeed some really cool looking maps. Wow.ano*-surf.t*

    (Note: Spam links have been deactivated to avoid more spam)