Yahoo, Auditude, 100plus: Bay Area BizTech News by the Numbers

Time for our periodic data-driven roundup of funding news, acquisitions, and other developments in the Bay Area business and technology sphere.

$270 million—The value of Yahoo’s acquisition of New York-based digital media company Interclick (NASDAQ: ICLK), announced yesterday. Interclick makes software that helps brands and agencies optimize their online advertising campaigns. Yahoo said the acquisition would help it “dramatically improve data targeted solutions and optimized returns for advertisers.” Today, Yahoo also introduced Livestand, a tablet-based news browsing application, and a number of other new consumer-facing products.

$120 million—The price reportedly fetched by San Francisco-based video ad management startup Auditude,which was acquired yesterday by San Jose-based Adobe (NASDAQ: ADBE). Auditude had raised about $38 million from Granite Ventures, Silicon Valley Bank, Greylock Partners, and Redpoint Ventures.

24 million—The number of de-identified patient records that will be used by new San Francisco startup 100plus as fodder for algorithms predicting patients’ future health. The startup, backed by an investment from Founders Fund managing partner Peter Thiel, debuted today, and explained that it will work closely with San Francisco based Practice Fusion—which offers a free, advertising-supported electronic medical record system for physician practices—to create the first consumer health app based on Practice Fusion’s datasets.

$15 million—The size of a Series C investment announced today for New York- and San Francisco-based SecondMarket. The funds came from the Social+Capital Partnership, the new venture fund created by former Facebook senior executive Chamath Palihapitiya, who joins the startup’s board of directors. Xconomy took a look at SecondMarket’s efforts to provide liquidity for employees of pre-IPO startups in an August profile.

$12 million—The size of a new round of equity-based financing for Palo Alto, CA-based music app maker Smule, according to a regulatory filing. Previous Smule backers include Bessemer Ventures, Granite Ventures, and Shasta Ventures.

$10 million—The approximate amount of venture capital raised by San Francisco-based SimpleGeo, which was acquired Monday by Portland, OR-based Urban Airship for an undisclosed sum. SimpleGeo offers services that let mobile developers add location-based features to their apps. Urban Airship, which is mainly known for its in-app notification technology, said the acquisition would enable it to “offer a complete mobile engagement platform…so that brands and developers can create cutting edge mobile apps.”

$7.2 million—The new size of a Series A funding round for Palo Alto, CA-based Platfora, according to an amended regulatory filing. Platfora said in early September that it had closed a $5.7 million round from Andreessen Horowitz and In-Q-Tel, the investing wing of the U.S. intelligence community.

18,000—The number of U.S. financial institutions where people can sign up to use SaveUp, a personal savings rewards program that went live in beta form this week. San Francisco-based SaveUp says users can earn prizes by saving money, paying down debt, and improving their financial knowledge.

650—The number of mobile publishers using MoPub‘s advertising platform. The San Francisco-based startup announced last week that advertisers and agencies can now bid for ad placement with these publishers using a self-service, real-time platform called the MoPub marketplace.

12—The number of new channels for Internet video content introduced today by Burst Media, a Burlington, MA-based subsidiary of San Francisco video search company Blinkx. The channels, which members of Burst’s advertising network can plug into their own sites, cover topics such as style, parenting, travel, entertainment, and food. Xconomy analyzed Blinkx’s acquisition of Burst Media back in May.

Wade Roush is a freelance science and technology journalist and the producer and host of the podcast Soonish. Follow @soonishpodcast

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