E La Carte Orders Up $4M More for Restaurant Tech
Boston-to-Silicon Valley transplant E la Carte has raised $4 million in new funding, according to a report in TechCrunch. The round was led by Lightbank. The startup previously raised more than $1 million in angel capital from investors including John Landry, Roy Rodenstein, Dave Balter, Dave McClure, Joshua Schachter, and Paul Buchheit.
E la Carte, based in Palo Alto, CA, makes a tablet-based computer system for ordering and paying for food in restaurants. The seven-inch “Presto” tablet is custom-built for the restaurant environment and includes a built-in credit card reader.
The company, which started in 2008 and was a resident of Dogpatch Labs Cambridge before heading to Y Combinator last year, says it has more than 20 employees spread across offices in Silicon Valley, Boston, Chicago, and New York City.
E la Carte is led by co-founder Rajat Suri, a former MIT student who worked as a waiter at several restaurants in Cambridge, MA, as part of his product research. Suri told TechCrunch the company has signed up close to 100 eateries, including Pizzeria Venti and Umami Burger, with a waiting list of 150 more.
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