Palo Alto, CA-based Motif Investing, a stealth-mode startup building a consumer-oriented online investing platform, said today that it has raised $6 million in Series A financing in a round led by Norwest Venture Partners and Foundation Capital. Founded by a former Microsoft executive and a former hedge fund analyst, the company has revealed few details about its technology, but has begun accepting applications to its beta testing program in preparation for a fall 2011 launch.

Wade Roush is the producer and host of the podcast Soonish and a contributing editor at Xconomy. Follow @soonishpodcast

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