Vendio Buys SingleFeed

San Francisco-based SingleFeed, which helps e-retailers format product data so that it can be found more easily via comparison shopping engines, has been acquired by San Mateo, CA-based e-commerce software provider Vendio, according to a June 28 announcement. Financial terms of the deal weren’t disclosed. SingleFeed was backed by True Ventures, KPG Ventures, and NetService Ventures.

Wade Roush is the producer and host of the podcast Soonish and a contributing editor at Xconomy. Follow @soonishpodcast

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