TellApart Raises $13M

Burlingame, CA-based TellApart, a two-year-old startup whose software helps e-retailers identify high-value customers and target them with customized offers, said today that it has raised $13 million in Series B financing. Bain Capital Ventures led the round, and Bain managing director Ajay Agarwal has joined TellApart’s board. The company has raised $17.75 million all told.

Wade Roush is a freelance science and technology journalist and the producer and host of the podcast Soonish. Follow @soonishpodcast

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