Buysight Gets $4M

Palo Alto, CA-based Buysight, formerly known as Permuto, has raised $4 million in a round of equity-based financing that could eventually reach $6 million, according to a regulatory filing. Buysight, founded in 2008 by former Rhythm NewMedia chief technology officer Shaukat Shamim, is a pay-for-performance Web display advertising network that tailors its clients’ ads according to the interests of shoppers. It has previously raised funds from Rembrandt Venture Partners, Onset Ventures, Jeff Clavier’s Softtech VC, and LinkedIn co-founder Reid Hoffman.

Wade Roush is a freelance science and technology journalist and the producer and host of the podcast Soonish. Follow @soonishpodcast

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