$20M for Adap.tv

San Mateo, CA-based Adap.tv, which offers server software supporting online video advertising campaigns as well as an online marketplace for advertisers and publishers, said today that it has raised $20 million from a group led by new investor Bessemer Venture Partners. Existing investors Gemini Israel Funds, Redpoint Ventures, and Spark Capital joined the round. The company said the new funds will go toward international expansion, technology improvements, and sales and marketing efforts in the U.S.

Wade Roush is the producer and host of the podcast Soonish and a contributing editor at Xconomy. Follow @soonishpodcast

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