adap.tv Lands $20,000,000 New Financing Round
- Feed Type
- Link
http://www.venturedeal.com/Search/SearchResultTransactionDetail.aspx?TransactionId=b1cf851c-4f01-4578-9acd-b9f4f864ec64&Preview=1 - Date
3/28/2011 - Company Name
adap.tv - Mailing Address
One Waters Park Drive San Mateo, CA 94403 - Company Description
adap.tv provides a unique online video advertising platform that allows publishers and advertisers to match relevant advertising with online video content. The company uses advanced technology to analyze the video, audio and metadata to serve contextually relevant ads in a viewer-friendly manner. adap.tv continues to monitor viewers’ interaction with the ads and adapts in real time to their interests and behavior. - Website
http://www.adap.tv - Transaction Type
Venture Equity - Transaction Amount
$20,000,000 - Transaction Round
Undisclosed - Proceeds Purposes
The company says it plans to use the new financing for international growth, product development and general corporate purposes. - M&A Terms
- Venture Investor
Bessemer Venture Partners - Venture Investor
Gemini Israel Funds - Venture Investor
Redpoint Ventures - Venture Investor
Spark Capital
