BrightEdge Going Global

BrightEdge, a San Mateo, CA, company that introduced its Web-based search engine optimization platform for businesses last summer, said today that it has brought on Ming Lei, chief architect at leading Chinese search engine Baidu, as a strategic advisor. Lei is expected to help the company expand its platform so that customers can increase incoming traffic from multiple search engines in multiple languages around the world. “Our clients asked us to extend the platform’s reach so they can drive the same ROI globally that they are seeing in the U.S.,” BrightEdge CEO Jim Yu said in a statement.

Wade Roush is a freelance science and technology journalist and the producer and host of the podcast Soonish. Follow @soonishpodcast

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