$3M Assist for Assistly

San Francisco-based Assistly, a 2009-vintage startup in the “social CRM” space alongside companies like Get Satisfaction and Zendesk, said today that it has raised $3 million in new funding. The money came from Bullpen Capital, Index Ventures, Social Leverage, True Ventures, and individual investor Kenny Van Zant. The company, which offers a collaborative Web-based desktop for customer support professionals, said the funds will help it accelerate software development and sales and marketing initiatives.

Wade Roush is the producer and host of the podcast Soonish and a contributing editor at Xconomy. Follow @soonishpodcast

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