Responsys Files for IPO

San Bruno, CA-based Responsys, which makes software that helps companies automate e-mail, Web, mobile, and social-media marketing campaigns, announced today that it has filed registration forms with the Securities and Exchange Commission in preparation for an initial public offering. The company hasn’t yet said how many shares of common stock it will sell, or what price it hopes to obtain. Responsys’s S-1 form shows that it has raised $62 million in venture funding since its founding in 1998, with Foundation Capital, Sigma Partners, and Accel Partners holding the largest pre-IPO stakes.

Wade Roush is a freelance science and technology journalist and the producer and host of the podcast Soonish. Follow @soonishpodcast

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4 responses to “Responsys Files for IPO”

  1. Scott Roberts says:

    What do they think, it’s 1999? Responsys’ product is fine, but it’s the same exact thing that twelve other vendors offer. There is no sustainable advantage and they have no pricing power. Plus, email is a dying space. They should think instead about getting themselves acquired. The board must want its money.

  2. MrEquity says:

    A couple of things.. Responsys is the only provider standing on it’s own feet while the others have been gobbled up and Responsys offer much more than just email. It’s a markerters platform to execute their strategies. I would say they are the leaders in this space.

  3. bob says:

    Responsys takes the cake- far and away the leader of the pack…if youre a marketer than you know what im talking about. Scott Roberts- you obviously havent used their product, i just came on board and have already justified the investment with real returns and as a creative marketer i appreciate the ease of use and analytical components, not to mention social networking and sms- no one else offers anything that comes close to actually delivering what they promise