AOL Acquires

AOL (NYSE: AOL) said yesterday that it will acquire, a Mountain View, CA, startup that helps consumers build personal Web pages aggregating their blogs and social media feeds. The news came just four days after’s public launch. Terms of the deal were not disclosed. Founded one year ago, the startup had raised $425,000 in seed funding from a group including AOL Ventures, True Ventures, SV Angel, Radar Partners, Founder Collective, Freestyle Capital, the New York Times Co., and angel investors, according to VentureWire. “Creating smart online identities for consumers can have an incredibly positive impact on AOL’s content and advertising strategy as it gives us the ability to provide relevant and meaningful content to consumers,” AOL president of consumer applications Brad Garlinghouse said in a statement. Co-founder Tony Conrad, a partner at True Ventures, has a history with AOL: he sold a company called Sphere Source to the online giant in 2008.

Wade Roush is a freelance science and technology journalist and the producer and host of the podcast Soonish. Follow @soonishpodcast

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