JiWire Launches Ad Network

Going head-to-head with other location-based advertising platforms such as Boston-based Where, San Francisco startup JiWire today unveiled a mobile ad network called Compass that’s designed to serve ads directing consumers to nearby stores where a brand’s products are available. The ads use location data from a consumer’s smartphone, tablet, or laptop to show nearby retail locations, along with information about whether specific products are in stock. Clinique, Groupon, HP, and Ritz & Wolf Camera & Image have signed up as the Compass program’s initial advertisers. JiWire already provides advertising for splash screens for public Wi-Fi networks in locations such as airports, hotels, and coffee shops.

Wade Roush is a freelance science and technology journalist and the producer and host of the podcast Soonish. Follow @soonishpodcast

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