The Science of Social Media

Babson College faculty member P.J. Guinan, professor of technology, operations, and information management, will present some of her groundbreaking research on how social media is used in larger corporations such as Cisco and EMC, among others. For background, see Guinan’s article “The Secrets of Marketing in a Web 2.0 World,” The Wall Street Journal, December 2008. Information here, registration here.