Company Name BlackArrow
Mailing Address 160 West Santa Clara Street San Mateo, CA 95113
Company Description BlackArrow was founded with the express purpose of helping programmers, agencies, and operators capitalize on the new advertising and revenue opportunities made possible by on-demand TV technologies, such as the digital video recorder, video-on-demand, and broadband video.
Proceeds Purposes As part of this collaboration, the two companies will develop integrated addressable media and advertising solutions for set-top boxes and mobile devices, as well as cloud-based, hosted video services and IP video delivery. BlackArrow will use the additional capital from the investment for new product development and worldwide deployment of their Advanced Advertising System to networks and New TV content distributors.