$1.2M for Optimizely

Optimizely, a San Francisco startup specializing in automated A/B testing of websites, has collected a $1.2 million seed round from a group of prominent individual investors, according to report today in Venture Wire. Investors include Paul Buchheit, Steve Chen, Ron Conway, Chris Dixon, Mitch Kapor, Ashton Kutcher, Deep Nishar, Naval Ravikant, Chris Sacca, Joshua Schachter, Ram Shriram, Brian Sugar, and Aydin Senkut. A/B testing is a technique for measuring how site visitors respond to design changes and raising conversion rates. Optimizely co-founder Dan Siroker, formerly with Google, was director of analytics for the 2008 Obama campaign. The company was part of the winter 2010 class of startups at Mountain View, CA-based venture program Y Combinator.

Wade Roush is a freelance science and technology journalist and the producer and host of the podcast Soonish. Follow @soonishpodcast

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