Yahoo To Buy Dapper

Dapper, a provider of customized display ads for the Web with offices in San Francisco, New York, and Tel Aviv, will be acquired by Yahoo for an undisclosed amount, the two companies announced today. Yahoo wants Dapper’s technology in order to enhance its Smart Ads targeted advertising platform. “Yahoo currently partners with Dapper, along with others in this space, and owning this technology will help the company deliver innovative solutions to an even broader range of advertisers and integrate dynamic ad serving into key Yahoo properties,” the Sunnyvale, CA-based media and advertising giant said in a statement.

Wade Roush is a freelance science and technology journalist and the producer and host of the podcast Soonish. Follow @soonishpodcast

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