Shopkick Releases iPhone App
Shopkick, a San Francisco startup with $20 million in venture backing from Kleiner Perkins Caufield & Byers and Greylock Partners, today introduced an iPhone app that allows users to earn rewards by visiting retail locations such as American Eagle Outfitters, Best Buy, Macy’s, the Sports Authority, and malls owned by Simon Property Group. The service—a variation on the now-ubiquitous Foursquare- and Gowalla-style mobile check-in—delivers points called “kickbucks” to users who enter stores equipped with a special Shopkick wireless device. The startups says kickbucks can be redeemed for gift cards, magazine subscriptions, iPods, Facebook credits, or donations to charity. Shopkick’s system went live today in stores in New York, San Francisco, and Los Angeles, and will soon be added to stores in Chicago and other cities.