Plastic Logic Closes Book on Que Reader

Mountain View, CA-based Plastic Logic announced this week that it will not proceed with production of its Que ProReader e-reader device, a prototype of which was demonstrated at the International Consumer Electronics Show in January. The large-format, $650 device was to have been similar to the Amazon Kindle, except with a thinner, color, plastic display layer. But the company ran into repeated production delays, and lower-priced devices such as Amazon’s new $139 Kindle and the Apple iPad “dramatically changed” the e-reader market in the intervening months, Plastic Logic CEO Richard Archuleta said in a statement. “With the product delays we have experienced, it no longer make sense for us to move forward with our first generation electronic reading product,” Archuleta said. “We plan to take the necessary time needed to re-enter the market as we refocus, redesign and retool for our next generation ProReader product. We continue to perfect our core plastic electronic technology and manufacturing processes that are central to our product’s unique value proposition.”

Wade Roush is a freelance science and technology journalist and the producer and host of the podcast Soonish. Follow @soonishpodcast

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