Pixazza Picks Up $12M

Mountain View, CA-based Pixazza, whose “visual commerce” software supplements standard Web images with pop-up shopping information, announced today that it has closed a $12 million Series B financing round. New investor Shasta Ventures led the round, which also included returning investors August Capital, CMEA Capital, and Google Ventures. The startup said it will use the funds to “fuel product growth, and facilitate category and geographic expansion.” Shasta Ventures managing director Tod Francis has joined the company’s board. Also today, the company introduced a self-serve system that allows Web publishers to use the Pixazza platform to annotate their own images.

Wade Roush is a freelance science and technology journalist and the producer and host of the podcast Soonish. Follow @soonishpodcast

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