Company Name Criteo
Mailing Address 541-D Cowper Street Palo Alto, CA 94301
Company Description Criteo brings personalized retargeting to the ultimate level. Each ad banner contains product specific information generated automatically in real time for each individual user. This content is unique for each user based on his specific past browsing exhibited during his previous visits to an e-Commerce site. This best-in-class solution increases post click conversion rates at levels even higher than paid search. As a result, Criteo is the only company in the retargeting space offering a transparent CPC model on a massive scale. Furthermore, Criteo’s technology is plug & play and very simple to integrate.
Proceeds Purposes Criteo will use the growth capital to continue its U.S. expansion effort, including the build out of new data centers across the country, as well as for additional infrastructure, talent and R&D investments to optimize its service for customers worldwide.