San Diego Social Media Management Startup Soci Adds $2.5M to Round

Soci, a social media content and marketing company that raised $1.5 million in late 2014, has raised an additional $2.5 million for its Series A Round, mostly from individual investors. In a statement yesterday, Soci said it plans to use the extra capital to help enterprises, multi-location brands, franchises, and digital agencies take a more scientific and scalable approach to social media management.

New investors included Taner Halicioglu, a San Diego angel investor who was Facebook’s first full-time, non-founding employee; Doug Hecht, the former president of Digitaria (acquired by J. Walter Thompson); and the venture capital fund GrowthX. Repeat investors Trevor and David Klein, co-founders of AutoAnything (acquired by AutoZone), and Asaf Benheim, founder of iMatrix (acquired by Internet Brands), also participated.

SOCi has developed a Web-based platform that enables big customers to take advantage of  social marketing on Facebook, Twitter, LinkedIn, and Google+. Soci said it has expanded from five customers in early 2015 to more than 85, including Yellow Pages, Rhino Linings, and Little Caesars.

The company said it has hired over 20 staffers in the past year, and plans to continue hiring this year.

Soci said its social media management technology is differentiated in two ways. The company said it combines all of the core management functionality—including scheduling, design, lead generation tools, analytics, and reporting—in a single platform. The company said its social teams also search for the social Web’s most engaging content, and use a proprietary algorithm to rank how compelling such social content is for users.

“This makes Soci an invaluable tool for brands and agencies that manage hundreds or thousands of social media accounts across different industries, locations, and cultures,” the company said in its statement.

Bruce V. Bigelow was the editor of Xconomy San Diego from 2008 to 2018. Read more about his life and work here. Follow @bvbigelow

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